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ALWAYS IN THE ZONE
Community-expanding film, celebrating seven years of being in the zone for one of the friendliest gyms in town.
PROJECT DETAILS
To lean into their unique community, we wanted to only use real people who actually train at the gym as talent. That way, new members joining the gym after exposure to the ads will actually meet some of the people in the film. Apart from a great external reception by virtue of the films relatability, this approach also garnered lots of attention from internal members, strengthening not just the external brand value of the gym, but also the sense of community inclusion internally.
CLIENT Vesterbronx Gym
YEAR 2022
©2025, Barsk