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Carlsberg Byen

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Carlsberg Byen is a large-scale city renewal project in Copenhagen.

Together with longtime collaborators Bungalow5, we set out to create a series of films showcasing life and DYI solutions in small-scale urban living spaces. The series was hosted by renowned influencer and craftsman Sif Steendahl Grandorf, and ran as a multi-platform digital campaign over the course of four weeks during the spring of 2020. The campaign garnered over 2.2 million exposures and 15.000 engagements via Sif's own social media channels alone.

Goal

For the campaign, the goal was to create awareness of newly built apartments in ‘Mineralvandsfabrikken’ – an old factory in Carlsberg Byen in Copenhagen. To do so, we filmed and edited three unique looks into how do-it-yourself solutions in newly renovated spaces can become personal.

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