A better way to buy electronics
Deciding to sell and buy used electronics may seem like a fool's errand. But not if you're Blue City. We helped the team create a film showing their main value propositions, how it relates to their work culture and broader questions such as climate change and sustainable consumer choices.
To showcase how easy it is to not only purchase pre-loved electronics, but also to sell it, we created a film showing the transformation and journey of a lonely iPhone. All the way from messy kitchen drawer to new happy owner. Kind of like Extreme Makeovers... But with an iPhone.