P_038
DR Koncerthuset
Launch campaign for the symphony orchestra
PROJECT DETAILS
To launch a new season for the Danish National Symphony Orchestra, DR Koncerthuset set out to reach audiences beyond its traditional concertgoers.
Together with Frederik Cilius and Rasmus Bruun, we developed a campaign that approached classical music with curiosity, humour and a welcoming tone. Across a series of films and stills, the campaign lowered the barrier to entry, inviting new audiences to discover that the concert hall has something for everyone.
CLIENT DR Koncerthuset
Producer Joackim Züger, Joachim Munck
DoP Nicklas Kold Nagel, Simon Bang
Editor Joakim Züger
Sound August Drenck
Stills Jonathan Damslund
Light Gaffers
YEAR 2025
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