ACTUALLY SUSTAINABLE MEAT
Insect meat afficionados, assemble! We made a launch campaign for the worlds first truly sustainable meat producers.
(JUICY) PROJECT DETAILS
Ultra low carbon footprint? Check. Great taste? Cheeeeeeeeck. Same texture and umami taste that you love from your regular beef patty? Yup, that's what our friends at Hey Planet are making. We helped them make it looks as awesome as it tastes. Using a visual vocabulary known, used and loved by fast food chains all around the world, we wanted to tap into a familiar category, but with a very unfamiliar product. Ever tried an insect-meatball pasta? Bon appetit!
CLIENT Hey Planet
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